Frontier Marketer supported Kling AI’s global Meta launch campaigns across the United States and Europe. The programme combined performance analysis, GrowthGPT-assisted prioritisation and paid-media execution, achieving a CPA 70% below the campaign target.
Project at a glance
Client: Kling AI
Industry: AI software
Markets: United States and Europe
Services: Paid growth, Meta advertising and GrowthGPT-assisted performance analysis
The challenge
Launching paid campaigns across multiple markets requires clear spending decisions. The growth team needs to understand where budget is working, where it is inefficient and which actions deserve attention first.
For Kling AI’s US and European launch campaigns, the task was to connect campaign performance with practical optimisation decisions while managing acquisition against a defined CPA target.
Our strategy
Frontier combined paid-media execution with GrowthGPT-assisted analysis. GrowthGPT helped surface inefficient spend and translate performance data into prioritised actions for the growth team.
The approach connected AI-supported analysis with marketing judgement: identifying potential improvements, assessing their relevance and deciding what to implement.
What we delivered
Meta launch campaign support
Frontier supported paid launch activity across the United States and Europe, with acquisition performance assessed against the campaign target.
GrowthGPT-assisted analysis
Performance data was translated into a clearer view of inefficient spending and potential optimisation priorities.
Prioritised actions for the growth team
Analysis was organised into practical actions, helping the team focus its attention on decisions relevant to acquisition efficiency.
Results
The campaign achieved a CPA 70% below target, according to Frontier’s existing case record.
This is a comparison with the campaign’s target CPA. It does not mean CPA fell by 70% compared with a previous campaign or historical baseline.
What made the difference
Frontier connected AI-assisted analysis with campaign execution. GrowthGPT supported the identification and prioritisation of opportunities, while marketing judgement guided how those insights were applied.
The case demonstrates how Frontier’s AI capability can support an operating growth team through clearer analysis and actionable priorities.
Need a clearer view of where your advertising budget is working? Talk to Frontier about paid-media execution supported by GrowthGPT-assisted analysis.