Market Research & Entry Strategy
Competitor analysis, pricing, consumer insights and market-entry planning.
We help international brands enter and grow in China through market research, localized marketing, e-commerce, livestreaming, distribution and offline retail channels.
WHAT WE DO
China is a highly competitive and fast-moving consumer market. We help brands navigate local platforms, consumers and distribution channels with a practical, sales-driven approach.
Competitor analysis, pricing, consumer insights and market-entry planning.
Positioning, messaging, product storytelling and localized marketing assets.
Xiaohongshu seeding, influencer campaigns and content management.
Creator matching, livestream product selection and campaign execution.
Online store setup, campaign planning and day-to-day sales operations.
Distributor, wholesaler and retail channel development across China.
OUR CHINA NETWORK
From livestreaming to offline distribution, we build multiple sales touchpoints for brands entering China.
Content seeding & KOL marketing
Livestreaming & creator commerce
Store operations & online campaigns

Beauty & lifestyle influencers

Local beauty stores and retail networks

Regional wholesalers and distributors

Beauty and lifestyle retail channels

Channel partners across multiple Chinese cities
CASE STUDY

BLIS, a New Zealand-listed oral probiotic company, entered China with limited local market awareness. We supported the brand from initial market validation to localized marketing and e-commerce growth.
Competitor landscape, consumer demand and category positioning.
Localized positioning and go-to-market planning.
New Zealand-origin content, influencer collaboration and social seeding.
Store setup, campaign management and sales conversion.
Leveraging BLIS’ New Zealand scientific and origin story for the Chinese market.
CURRENT MARKET EXECUTION

Building Multi-Channel Presence in China. Supporting Korean skincare brand BOSONGY through a combination of creator commerce, livestreaming and offline distribution development.
Connecting BOSONGY with established beauty creators and livestreaming channels to test hero SKUs, generate consumer exposure and drive direct sales.


Developing relationships with regional beauty wholesalers and retailers to expand BOSONGY's offline sales footprint in China.


HOW WE WORK
Research demand, competition and pricing.
Define positioning, hero SKUs and channel strategy.
KOL seeding, Xiaohongshu and livestream testing.
E-commerce, livestreaming and distributor orders.
Scale into wholesalers, retailers and additional platforms.
Marketing, sales operations and channel management.
OUR BRAND PARTNERS
We work with international brands that are ready to build sustainable growth in China.
Whether you are testing China for the first time or looking for new sales channels, we can help you evaluate the opportunity and build a practical market-entry plan.