Frontier Marketer supported Thunderbit with a coordinated GEO and AEO programme, connecting AI-search visibility work with ongoing organic search growth. Over the three-month optimisation period, organic search traffic reached three times its baseline.
Project at a glance
Client: Thunderbit
Industry: SaaS
Market: Global
Services: GEO, AEO and AI-search visibility
Measurement period: Three months
The challenge
For a SaaS product, being discoverable involves more than appearing for a brand-name search. Potential users also need to encounter the product while researching problems, comparing solutions and deciding which tools fit their workflow.
Thunderbit’s visibility programme needed to address this broader discovery journey, connecting conventional organic search with the questions users bring to AI-powered search experiences.
Our strategy
Frontier organised the work into a structured GEO and AEO programme. The focus was on improving visibility in relevant, high-intent AI conversations while maintaining a consistent rhythm for reviewing progress.
This connected optimisation with measurement, giving the team a framework for assessing visibility and deciding where further work was needed.
What we delivered
A coordinated visibility programme
Frontier brought GEO and AEO activity into one programme, connecting AI-search discovery with the product’s wider organic visibility goals.
A focus on high-intent discovery
The programme addressed conversations relevant to users actively researching solutions, helping align visibility work with potential customer needs.
A repeatable measurement rhythm
Regular review supported ongoing optimisation and helped the team evaluate progress over the engagement.
Results
Organic search traffic reached 3× its baseline over three months, according to Frontier’s existing case record.
This measures organic search traffic. It should be assessed separately from AI-platform mentions, citations and referral traffic; the available record does not establish how much of the traffic growth came directly from AI-generated answers.
What made the difference
Frontier combined a structured optimisation programme with ongoing measurement. The value was a coordinated approach to discovery, with a repeatable process for reviewing performance and guiding further work.
Want to improve how potential customers discover your product through search and AI-generated answers? Talk to Frontier about a GEO and AEO programme aligned with your growth goals.